Website
Analytics
KPIs
Track metrics connected to qualified enquiries and revenue rather than vanity traffic.
Understanding Website Analytics
Define the action that represents real business value.
Track supporting intent such as pricing views, form starts and WhatsApp clicks.
Analytics, Conversion Tracking
27th May 2026
Planning the Right Approach
Compare conversion and lead quality by source, landing page and device.
Use consistent campaign names so reports remain trustworthy.
Making a Better Business Decision
Build a simple monthly report focused on outcomes and major changes.
Combine analytics with sales feedback while respecting privacy and consent.
