Prism
Configure
Drive
A speculative automotive configurator concept with real-time color, wheel and interior choices connected to a structured sales enquiry.
Turning Product Choice into a Guided Journey
Prism organizes vehicle options into clear steps while preserving a full-screen 3D product view. Customers receive immediate visual feedback and can compare selected configurations without losing context.
The interface records the exact configuration with every enquiry, giving the sales team useful information before the first conversation. Pricing and availability states are designed to connect to backend data.
3D Configurator Concept
Automotive Website
A Scalable Product Experience
The component system supports additional models, option groups and campaign pages. Performance budgets guide model and texture production from the beginning.
The concept demonstrates Azuriya Tech’s ability to connect immersive 3D, product rules and conversion workflows.
(Client Review)
Azar turned Archin Design Studio’s ideas into a clean brand perfectly aligned with their vision.
John Watson
Founder, Archin Design Studio
(Project)
